White Boy of the Year
Sam Sulek
2002Bodybuilding/Content

Sam Sulek

20-something natty-or-not pharma freak, eats 6,000 calories on camera, new face of gym culture

The new face of gym culture. 22-year-old who eats 5–7,000 calories a day on camera, trains like a maniac, and sparked the "natty or not" debate of the decade. Whether enhanced or not, he became the most influential fitness creator of 2024–2025.