BEHIND THE CONTEST

This is not about celebrities.

Yeah, we all laughed when Jack Harlow won the first internet bracket in 2023. Yeah, we lost our minds when ESPN said the words "White Boy of the Year" on live television. But the real magic happened in the replies, the quotes, the group chats:

Every single timeline filled up with regular dudes getting violently campaigned for by their friends.

"My boy Zach once shotgunned a White Claw, backflipped off a pontoon boat, and stuck the landing in cowboy boots. SUBMIT HIM."

"Tyler ate 47 wings at B-Dubs, paid the tab for the whole table, then venmo-requested everyone $3 for 'vibes tax.' He is the moment."

"Nominate Connor—he owns 19 Patagonia vests and has never been to Patagonia."

That's when we knew we had accidentally built the most democratic popularity contest on Earth.

So we burned the celebrity bracket and started over.

Now White Boy of the Year is 100% user-submitted, 100% normal guys, 100% chaos.

Here's how it actually works in 2025 and forever:

You nominate your boy (co-worker, roommate, cousin, that guy from high school who still wears cargo shorts in December).

You send us:

• His full name
• One (1) photo of him at peak white boy power
• A mandatory 50–300 word essay explaining why he deserves to be crowned

We post every single nominee on the site and let the entire internet vote for 10 straight days in December.

The winner gets:

• Cover of the magazine you're holding
• Hall of Fame induction
• The White Coat Ceremony (broadcast live)
• Eternal bragging rights and a custom belt buckle that says "WBOTY 2025"

No agents. No publicists. No verified accounts required.

Just you, your group chat, and the most powerful lobbying campaign known to man.

This is the Heisman Trophy for the guy who once said "bet" and then actually showed up with a cooler full of Truly and a portable speaker playing "Sweet Caroline."

This is White Boy of the Year.

Nominate your legend.