White Boy of the Year
Niki Lauda
1949Formula 1

Niki Lauda

3× World Champion, came back from the brink of death, aviation entrepreneur, no-BS Austrian legend

Three-time F1 World Champion (1975, 1977, 1984). Survived a fiery near-fatal crash at the Nürburgring in 1976, was given last rites, then climbed back into the cockpit six weeks later with burns still weeping. Went wheel-to-wheel with James Hunt in one of the greatest rivalries ever (Rush is about this man). Later founded three airlines, won Le Mans, and became the most respected voice in the paddock. Zero filter, zero patience for stupidity, and the living definition of “discipline equals freedom” on four wheels. A true immortal.